Alicia Bersin
Executive Director
Alicia was responsible for purchasing Furniture, Fixtures, and Equipment for all new construction hotels, renovation projects associated with product improvement plants, and targeted hotel refurbishment endeavors. She has over 20 years of industry experience including the food & beverage component of hotels, sales & catering, management of full-service hotels, and bed & breakfast establishments. Alicia also served as a member of East Tennessee Meeting Professionals and Executive Women International. She earned two Associates degrees, with one attained in hospitality management, while the other was achieved in Special Education. Alicia brought a consistent track record of success in the coordination of several critical projects, including 10 new construction hotels within a 3 -year time period. She provided a results-focused perspective in challenging project management situations. Alicia was an excellent problem solver with strategic and tactical skills. She is also a strong leader who inspires confidence and trust in others while motivating staff members to perform at high levels to consistently meet project expectations. She will be missed forever.