Our Team

Alicia Bersin

Alicia Bersin

Alicia Bersin

Executive Director
Alicia is responsible for purchasing Furniture, Fixtures, and Equipment for all new construction hotels, renovation projects associated with product improvement plants, and targeted hotel refurbishment endeavors. She has over 20 years of industry experience including the food & beverage component of hotels, sales & catering, management of full service hotels, and bed & breakfast establishments. Alicia also served as a member of East Tennessee Meeting Professionals and Executive Women International. She has earned two Associates degrees, with one attained in hospitality management, while the other was achieved in Special Education. Alicia brings a consistent track record of success in the coordination of several critical projects, including 10 new construction hotels within a three year time period. She provides a results focused perspective in challenging project management situations. Alicia has proven to be an excellent problem solver with strategic and tactical skills. She is also a strong leader who inspires confidence and trust in others while motivating staff members to perform at high levels to consistently meet project expectations.
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409 Montbrook Lane

Knoxville, TN 37919

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